As a leading business company in the e-book market, BookLive Co., Ltd. (hereinafter referred to as "our company") pays close attention to protecting the personal information of customers acquired through our business activities so that customers can use e-books with peace of mind. We believe that protecting customers' personal information is the basis of our business activities and also our social responsibility. In order to responsibly protect customers' personal information, we have established regulations for the fair and appropriate management and operation of personal information handled by our company, and are building an internal system, implementing and maintaining measures, and continuously improving them.

  1. When handling personal information, we will only acquire, use, and provide it to the extent necessary for our content distribution business, content delivery business, media business, and EC business, as well as for employee employment and personnel management.In addition, we will manage personal information so that it is not used or provided for purposes other than those agreed to by the individual.
  2. We will comply with laws, regulations, national guidelines, and other standards regarding personal information.
  3. We will take reasonable security measures and corrective actions to prevent unauthorized access to personal information and the loss, destruction, falsification, and leakage of personal information.
  4. We will appoint an individual to be responsible for managing personal information, and give them the responsibility and authority to implement and operate the personal information protection management system, to ensure proper management of personal information.
  5. Our personal information protection management system will be continuously improved through education, operation, audits, reviews, etc.
  6. We have set up a desk to handle inquiries about personal information, such as requests for disclosure, correction, deletion, refusal to use or provide personal information, and other complaints and consultations, and will respond within two weeks.

Handling of Personal Information

[Purpose of Use]

The personal information we obtain will be used only for the following purposes.

itemPurpose of Use
Personal information collected through the creator support program
  • Processing of orders, payment procedures, fraud detection, sales processing, delivery, after-sales service, responses to inquiries, and other business processes related to various services
  • Promoting the use of product information, posted information, and various special offers (including sending by e-mail, etc.)
  • Marketing research related to future planning and development
  • Procedures for the distribution of behavioral targeting ads using ad distribution companies and affiliate marketing [※1] [※2]

[※1] We may use information such as your browsing history obtained from a third party other than our company by linking it with your personal information that we already have.
[※2] We may use information such as your browsing history obtained from a third party other than our company by linking it with your personal information that we already have.
*Personal information includes not only the personal information of the customer himself/herself, but also personal information obtained indirectly through the customer, such as personal information of the delivery address.

The collected information may be used for statistical analysis etc. after being processed so that individuals cannot be identified or specified.

[Acquisition and use of personal information]

When acquiring or using personal information, we will clarify the purpose of use and comply with laws and regulations. Furthermore, except in special cases stipulated by law, we will not use the information beyond the scope of the purpose of use without the consent of the individual.

In addition, we obtain information about individuals, such as attribute information (age, gender, etc.) that does not constitute personal information on its own, cookies, IP addresses, advertising identifiers (AAID, IDFA, etc.), and log information related to Internet usage, such as location information and behavioral history (collectively referred to as "personal information"). If a user provides personal information to us when using our services, we may link that information with the user's personal information, in which case the personal information will also be treated as personal information.

[Provision by third parties]

We will not provide personal information to third parties without the individual's consent, except when required by law or judicial procedure. However, we take measures to prevent fraudulent use of credit cards when making credit card payments. For this reason, we will provide personal information collected from customers, etc. to the card issuer used by the customer, etc., in order for the card issuer to detect and prevent fraudulent use.
For details, please refer to the terms of use and other information specified for each individual service and website when collecting personal information.
*If the card issuer you use is located in a foreign country, this information may be transferred to the country in which that issuer is located. Since we cannot identify the card issuer you use or the country or region in which that company is located from the information we collect from you, we are unable to identify and provide information about card issuers in foreign countries. The Personal Information Protection Commission's website (https://www.ppc.go.jp/) contains information about personal information protection systems in various countries.

[Outsourcing]

We may entrust personal information to third parties in order to achieve the above-mentioned purposes of use. However, we will not allow the use of personal information beyond the scope of the purpose.

[Optionality of information provision]

Providing personal information to our company is optional. However, if there are any omissions or errors in the information, we may not be able to provide you with the correct services.

[Disclosure of personal information, etc.]

利用目的の通知、個人情報の開示、訂正、削除、利用および提供の拒否については、「個人情報開示等請求書」をこちらよりダウンロードのうえ、必要書類・手数料を添付し、以下の住所までご郵送ください。
開示等を申請する際は、「個人情報開示等請求書」に記載された「開示等における個人情報の取扱について」を必ずご確認ください。
なお、申請は原則としてお客様ご本人に限らせて頂きます。

[Regarding fees]

For notification of purpose of use and disclosure of personal information, a fee of 1,000 yen (including consumption tax) will be charged for each request.
When mailing each invoice to us, please enclose a postal money order for the handling fee of 1,000 yen.
If the fee is insufficient, you will be notified.
If you do not pay the fee within one week after contacting us, your request will be considered invalid.

[Mailing address]

住所:〒108-0023 東京都港区芝浦4-2-8 三田ファーストビル11F
宛先:「株式会社BookLive 個人情報保護管理者」宛

[Acquisition of usage information by methods that the individual cannot easily recognize]

In order to provide better service to our customers on our website or software, we will collect the following information from you. We cannot identify individuals based on the following information alone, and will not use it to identify individuals by combining it with other information. However, the usage information may be used by our company or third-party companies to measure the site and conduct behavioral targeting advertising*1.

  • Content usage history and usage status
  • Software usage and operating environment
  • Cookies※2
  • Website access log*3

*1 Behavioral targeting advertising is a method of advertising that delivers advertisements tailored to a customer's interests and concerns based on their website browsing history.
*2 Cookies are a mechanism for temporarily writing and storing data on a PC, etc., and are often used to identify users and devices, typically by writing an identification number. Members can refuse to receive cookies, but in this case, they may not be able to use some of the services.
*3 An access log refers to a record of website connection such as IP address, browser type, and domain name.

Information collected by third-party companies for site measurement and behavioral targeting advertising will be used in accordance with the privacy policies of each of the third-party companies. In addition, if you wish to stop behavioral targeting advertising conducted by third-party companies, you can stop the use of your information for behavioral targeting advertising by the means specified by each third-party company on the websites of each of the following third parties.


Google
https://policies.google.com/technologies/partner-sites?hl=ja

Facebook
https://www.facebook.com/about/ads

X
https://business.x.com/ja/help/troubleshooting/how-twitter-ads-work.html

[Matters concerning safety control measures]

We will take necessary and appropriate safety management measures to manage personal data, including preventing leakage, loss, or damage. We will also provide necessary and appropriate supervision to employees and contractors (including subcontractors) who handle personal data. The safety management measures for personal data are specifically set out in separate "Detailed rules for handling personal information" and other detailed rules.

[Entrustment and provision of personal information handling in foreign countries]

When personal information is provided to or entrusted to a third party in a foreign country, we will provide the information only after confirming that appropriate safety management measures are in place, or after notifying the third party of the name of the country, information about the personal information protection system in that country, and information about the safety management measures taken by the third party and obtaining their consent.

[Contact point for inquiries regarding personal information]

Mail:こちらのフォームからお問い合わせください
担当:個人情報保護管理者(技術・開発本部長)

[Name of accredited personal information protection organization and contact point for complaint resolution]

Our company is a target business of the following certified personal information protection organization.
*We only accept complaints regarding the handling of personal information.
Roppongi First Building, 1-9-9 Roppongi, Minato-ku, Tokyo 106-0032
Japan Information Technology Promotion Association (JIDEC) Certified Personal Information Protection Organization Secretariat
TEL: 03-5860-7565 / 0120-700-779

[Company name, address, and name of representative]

株式会社BookLive
〒108-0023 東京都港区芝浦4-2-8 三田ファーストビル11F
代表取締役社長 淡野 正

制定年月日 2022年2月1日
改定日 2025年3月17日
最新改定日 2025年5月7日

PRIVACY POLICY FOR USERS RESIDING IN THE EUROPEAN ECONOMIC AREA (EEA) and the UK

BookLive Co., Ltd. (the “Company” or “we”) recognizes the importance of protecting Personal Information and strives to handle properly the Personal Information provided by you, the users residing in the European Economic Area (EEA) and the UK. We are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018 and related laws and regulations (“Laws”).

Before using our website and receiving services from the Company, please read this Privacy Policy carefully.

Xfolio is a platform that connects creators with users who support them.

“Personal Information” means any information that can be used to identify a customer as a specific individual, including address, name, telephone number, and any other information that falls under the definition of “Personal Data” in Article 4 of the GDPR.

1. Personal Information we collect

The Company the following Person Information:

For Users

Obtained directly from Users:

  • Nickname
  • Date of Birth
  • Email Address
  • Password
  • Purchase History
  • Subscribed Fan Communities
  • Follow List
  • Favorites List
  • A record of which works you clicked the “Like” button.
  • Views per work
  • Comments on works and fan communities
  • IP Address
  • Cookie

Name/Address/Phone Number (delivery address, Only for mail-order purchases)

Issued by Xfolio:

  • User ID
  • User Identification Code

For creators

Obtained from Users:

  • Creator ID
  • Portfolio Name
  • Posted Information
  • Bank Account Information
  • Name/Address/Phone Number (shipment origin)

Issued by Xfolio:

  • Internal Code
  • Internal Creator ID

2. Purpose of Use of Personal Information We Collect

The Company will collect Personal Information from you mainly in the following cases. The purposes of our use of the Personal Information we collect and the legitimate basis for the use are as follows:

  • To process your registration for a service and provide you with the service (Performance of a contract)
  • To process your application for a prize, gift, contest, or similar event, to notify you if you are a winner or entitled to receive a prize, and to deliver the prize, goods, or similar item to you, or to give you the prize money (Performance of a contract)
  • To process your application for participation in an interview survey, to request your participation in said survey, and to provide you with a reward or similar compensation (Performance of a contract)
  • To confirm your order for goods or a fee-based service, to confirm your payment, and to deliver the goods to you (Performance of a contract)
  • In cases where you use a certain service jointly provided by the Company and one of our business partners, to provide your user information to the said partner only to the extent minimally required for the provision of the service to you (Performance of a contract)
  • To process your application for employment, to decide whether to hire you, or to notify you of a career seminar or similar event (Legitimate interests)
  • To recommend goods or services, or to provide you with other information about new goods, services, or similar items based on your user history (Legitimate interests)
  • To conduct market research, planning, or research and development (Legitimate interests)
  • To develop new goods, services, or similar items (Legitimate interests)
  • To improve your experience on our website by personalizing advertisements and content shown to you on our website or any of our services (Legitimate interests)
  • To provide you with a service based on your visit, shopping, browsing, and shopping behavior history, or location information, and to understand and analyze your usage patterns (Legitimate interests)
  • To aggregate Personal Information and create statistical materials that cannot identify any specific individual, to conduct marketing, to develop new goods or services, and to improve the quality of our services based on this material (Legitimate interests)

3. Sharing of Personal Information with third parties

The Company may share your Personal Information with third parties, in the following situations:

With Service providers:The Company may engage third parties such as marketing companies and IT service providers to facilitate specific services. In such cases, your Personal Information may be shared as necessary for the provision of those services. Any shared Personal Information will be used strictly in accordance with the Company's instructions and for the purposes stated.

Credit card company:We have implemented measures to prevent fraudulent use of credit card transactions. As part of these measures, we provide personal information collected from customers to their credit card issuers so that they can detect and prevent fraudulent use. For details, please refer to the terms of use, etc., which are clearly stated at the time personal information is collected for each service and website. If the card issuer you are using is located in a foreign country, this information may be transferred to the country to which the issuer belongs. Since we cannot identify the card issuing company you use or the country or region where the company is located from the information we collect from you, we cannot provide you with information about card issuing companies located in foreign countries. The website of the Personal Information Protection Commission (https://www.ppc.go.jp/) provides information on personal information protection systems in various countries.

Based on Legal obligations:In compliance with applicable laws, the Company may disclose your Personal Information to public authorities responsible for law enforcement, pursuant to legal obligations, court orders, or governmental requests (including those related to national security or law enforcement measures). This may also include disclosures required by authorities or courts in jurisdictions where the Company operates.

4. Storage of Personal Information

As a Japan based company, we will securely process your personal data in Japan. On January 23, 2019 the European Commission has adopted an adequacy decision on Japan, allowing personal data to flow freely between the two economies on the basis of strong protection guarantees. We will retain your personal data for the period required to fulfill the purpose mentioned above. The specific retention period will be determined by taking into account the purpose for which the personal data is acquired and processed, the nature of the personal data, and the legal or business necessity for retaining the personal data. Once this time period has expired, we will promptly delete personal data from our storage media.

5. Precaution Notice

Our company-operated website on the Internet may include external links. Please be aware that the Company does not assume responsibility for the handling of your Personal Information on these external websites. Additionally, third parties other than the Company may independently collect your Personal Information through advertisements placed on our products, such as a magazine published by the Company. In such cases, we also do not assume responsibility for the handling of your Personal Information.

6. Specific rights of the data subjects

You are entitled to the following data protection rights:
The right to access ‒You have the right to request the Company for copies of your personal data.
The right to rectification ‒You have the right to request the Company to correct any information Data they believe to be inaccurate. You also have the right to request the Company to complete the information they believe to be incomplete.
The right to erasure ‒You have the right to request the Company to erase your personal data, under certain conditions.
The right to restrict processing ‒You have the right to request the Company to restrict the processing of you personal data, under certain conditions.
The right to object to processing ‒You have the right to object the Company to process your Personal Data, under certain conditions. In particular, where you have provided Personal Data voluntarily, or otherwise consented to its use, you have the right to withdraw your consent.
The right to data portability ‒You have the right to request the Company to transfer the data that the Company has collected to another organization, or directly to you, under certain conditions.
If you make a request based on the above, the Company has one month to respond. If you who would like to exercise any of these rights, you can contact the Company, by using the contact form available under the following contact details:

Mail:Please contact us using this form.

7. Contact for Inquiries

If you have any questions about the company’s Privacy Policy, the Personal Data held by the Company about you, or if you would like to exercise your data protection rights, you can contact the Company using following contact details:

Mail:Please contact us using this form.

You also have the right to contact the appropriate supervisory authority if you wish to report a complaint or if you feel that the Company has not addressed your concern satisfactorily.

8. Handling of Personal Data for users under 16 years old

If you are under the age of 16, please note that the Company will require the consent of your parent or guardian before collecting your Personal Data, where necessary.

9. Policy regarding use of Cookies

The Company uses information collection modules provided by third-party companies to analyze browsing behavior on our web pages and to measure and improve the effectiveness of advertisements, among other purposes. Cookies and similar technologies are utilized for these purposes. The specific module names, providers, and purposes of use are as follows. Please note that the information collected, recorded, and analyzed by the following information collection modules does not include any information that can identify individual customers.

Module Name
Google Analytics

Provider
Google Inc.

Collected Items
Data regarding pages viewed by users (viewing date and time, URL, IP address), etc.

Purpose of Use by Provider
Analysis of browsing behavior on our web pages

Module Name
Google reCAPTCHA Enterprise

Provider
Google Inc.

Collected Items
User browsing information (details undisclosed)

Purpose of Use by Provider
Bot prevention

Module Name
Twitter API

Provider
Twitter, Inc.

Collected Items
Access token, refresh token

Purpose of Use by Provider
Social login, automatic tweets

Module Name
Facebook API

Provider
Meta Platforms, Inc. (formerly Facebook, Inc.)

Collected Items
User access token, refresh token

Purpose of Use by Provider
Social login

Module Name
BookLive API

Provider
BookLive Co., Ltd.

Collected Items
Access token, refresh token

Purpose of Use by Provider
BookLive user authentication, point linkage

Module Name
PayPal

Provider
PayPal Holdings Inc.

Collected Items
Access token, refresh token, payer ID

Purpose of Use by Provider
PayPal payment

Module Name
Yamato Transport API

Provider
Yamato Transport Co., Ltd.

Collected Items
Device IP address

Purpose of Use by Provider
Xfolio delivery service

Module Name
fluct SSP

Provider
fluct Co., Ltd.

Collected Items
History information (IP address, usage environment and region, browsing history of websites or applications, advertisement viewing history, advertisement data, advertisement click information, information on viewing and click times, OS and browser information), Cookie information

Purpose of Use by Provider
Ad distribution

Module Name
YieldOne

Provider
Platform One Co., Ltd.

Collected Items
Identifiers assigned to each browser, URLs of web services used by customers via the browser, classifications (segments), transition and behavior history, and analysis results

Purpose of Use by Provider
Ad distribution

10. Amendments to Privacy Policy

The Company may revise the details of this privacy Privacy policy if necessary. Any changes made to this Privacy policy will be published on the Company’s website and / or otherwise communicated to the users.

***

Effective Date: November 28, 2024
Amendment Date: March 17,2025
Amendment Date: may 7,2025

BookLive Co., Ltd.
Representative: Tadashi Awano
Address:11F, Mita First Building, 4-2-8 Shibaura, Minato-ku, Tokyo 108-0023
https://www.booklive.co.jp/en/company